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The web site theconfidencefactorforwomen.com had the following on the homepage, "The Confidence Factor for Women in Leadership." We saw that the webpage said " Is a global executive leadership firm for professional women, which focuses on gender diversity and inclusion initiatives for companies and organizations seeking to increase the roles of women at the c-level." It also said " From negotiations, pricing, valuation, proposals and more, we are committed to creating women in leadership one conversation at a time." The header had women as the highest ranking optimized keyword. This keyword is followed by confidence, vistage, and leadership which isn't as urgent as women. The other words theconfidencefactorforwomen.com used was diversity. executives is included but will not be viewed by search crawlers.